How Cheap Branding Can Ruin Your Business

How Cheap Branding Can Ruin Your Business

I’ve been a graphic designer for many years, I’m also a walker – it’s the best exercise and helps me escape from the bubble of my Westend studio.  Not only does walking help me physically stay in shape, it helps me clear my mind to rethink my design projects.

On my walks around beautiful Vancouver,  I have the pleasure to visually drink in my neighbourhood. One of my favourite places to walk is around Deman Street. Just a block away from the world famous English Bay, it’s a nice stroll as there’s a string of restaurants, cafes and boutique shops. All these businesses fight for the dollars of eager tourists and discerning locals. On my weekly walks, it amazes me to see how fast things change, as many businesses open and close their doors quickly in this area.

Today, I came across a branding tragedy.  I don’t need a crystal ball to know that this sushi restaurant that’s using pink neon paper as signage from the dollar store will be closing soon. Their sushi and service might be excellent, but their handwritten pink posters scream desperation. It’s just a matter of time when this small business owner’s dreams will soon be squashed.

In contrast, the ice cream parlour/cafe next door has beautiful signage that appears to be custom made that is painted on wood. D’oro’s window signs are printed in colour and laminated. Each business has an equal amount of visuals competing for our attention, so my question is – where would you spend your hard earned money?

This Post Has 2 Comments

  1. Thank you so much for sharing a branding tragedy. I really appreciate your article. I love your final question: where would you spend your hard earned money? Please continue to share your knowledge with you!

  2. I think as business owners, people get so caught up with certain aspects of their business that they completely overlook things that would seem obvious to some! Reminds me to take a step back and look at what a new person would see, and think. Thank you for this reminder!

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